Let me see you. All the way.

Greensboro photography for the women, families, and brands building something worth remembering.

Popular Sessions

Portraits
You already know how you want to feel in these. Let's get you there. No stiff poses, no pretending. Just you, all the way.

Events
You should be in the room, not working it. I'll get the toasts, the good laughs and group poses from way back. You just show up.

Branding
Your business is already good. The pictures should say so.

* I also take on select creative projects. Yearbooks, editorial, passion work. Ask me.

Good to Knows

Recent frames

My Portfolio

With the Shoots!

Meet Alexis

At 43North77West, I believe every picture tells a story. I'm a Greensboro photographer who thinks the best photos feel like being known, not just being seen. Whether you're an individual, a family, or a business, I'm here to catch the moments worth keeping and make you look like yourself on your best day.

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Jacintia F. Parrish, NC

On March 11, 2022 my husband and I were married. Alexis Armstrong was recommended to us by a former teacher colleague of mine. We reached out to her; and right away she responded to us, we chose a date to meet and our wedding was an outdoor wedding in our backyard. It was phenomenal. She is so professional and our pictures are glorious. We are so happy and satisfied. I’ve shared her work to other friends of mine.

The
Coordinates

A small, invitation-only circle of people I work with all year. Not a casting call.

Ready when you are.

Let's make something you'll keep.

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The Compass (Blog)

Why I Work With Systems (And How It Changed Everything)

For a long time, I thought passion would carry me. If I cared enough…If I worked hard enough…If I stayed up late enough…If I just “figured it out” every week… Things would flow. And sometimes they did. But what I didn’t notice at first was how much energy I was losing to disorganization. There was a season where I struggled with time management. Not because I wasn’t capable.Not because I wasn’t serious. But because I didn’t have structure. And when you’re a creative working f

The Difference Between Being Visible and Being Seen

There was a time when I thought visibility was the goal. Post more. Say more. Be everywhere. Stay active. Stay relevant. If people could see me, I assumed that meant I was building something. But visibility and being seen are not the same thing. You can be visible and still misunderstood.Visible and still overlooked.Visible and still disconnected from your own message. Last year taught me that. There were seasons where I wasn’t loud online.I wasn’t posting every day.I wasn’t

Boundaries Are Branding: How I Protect My Time and Still Deliver Excellence

I had a post go viral on LinkedIn recently. All I said was this: That was it. And the reactions were… loud . Some people called it rude. Some called it unnecessary. Some said I was being difficult. One Sir said....lol But here’s what people missed. When I’m hired for a session, I’m not just “taking pictures.” I’m managing light. Watching angles. Directing posture. Reading energy. Adjusting composition. Tracking time. If you see me with my camera, I’m working. And when I’m wo