Pop Quiz. When was the last time you visited Eventbrite.com and saw “Sneakers Mandatory” in the same sentence as “Dress Code Strictly Enforced”? Better yet, when was the last time you attended an event aimed at the “21+ and older community” that awarded prizes for the ‘Best Dressed Couple,’, ‘Sneakerball King,’ ‘Sneakerball Queen’ and ‘Best Custom Sneakers’? If your answer was the Uptown Fresh Sneakerball, then you probably live near the headquarters of Uptown GSO, Inc. a non-profit organization based in Greensboro, NC.
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