There’s a difference between creating content… and building something sustainable. And if you’ve been online long enough, you’ve probably felt the pressure to confuse the two. Post more. Be consistent. Show up daily. Stay visible. Use the trending audio. But here’s what I’ve learned... especially after seasons where I didn’t have the bandwidth to “do it all”: Content by itself doesn’t build trust. Strategy does. Last year, I wasn’t posting constantly. I wasn’t chasing trends. I wasn’t...

Holas! I'm Alexis Armstrong, a former high schooler. I know, I know. Pretty much everyone on the planet is a former high schooler, but I...

If I were a salesman, I'd have an entire pitch ready to throw your way complete with facts, data and impressive information to sway you...